THIS is what Twitter is great for
I was recently crafting a long (semi-rant) post about my Twitter frustrations, mainly consisting of my comments on Follow Friday (when will it end?) and spamming on Twitter. Thankfully, an event occurred earlier this week that caused me to change my tune and remind me exactly why I started my relationship with Twitter in the first place.
Boloco has become my meal of choice during the work days for a couple of reasons. 1) I can have a full lunch for under $5 and 2) It’s right around the corner from my office. Basically, there was no downside to this. Then, I was sitting at my desk happily munching on a Classic Burrito, when, alas, I found a chicken bone in my non-chicken meal. This, of course, caused me to throw out the rest of my lunch because if there’s a chicken bone in my food, who knows what else made it’s way in there!
I had already been on my Twitter page and I thought immediately (being the PR nerd that I am) – let’s see if Boloco is on top of their social media! I tweeted about my lunch time issue and immediately, the CEO (@Boloco) tweeted back with an apology and offering my money back. He also contacted the manager of Boloco location and asked them to be more careful. There was nothing they could have done to impress me more and they passed my little social media test with flying colors.
THIS is what Twitter is great for. It’s not a place to talk about your date last night, what you’re eating for dinner, or the other mundane activities that, let’s face it, NO ONE has any interest in reading. But companies and brands need to grab hold of the ever evolving world that is Twitter and other social media efforts because this is where everything is moving. It’s no longer solely about monitoring what the media is saying about your brand, it’s about each and every person.
If Boloco hadn’t responded during my test, I would’ve been thoroughly disappointed with them. After the chicken bone incident, I couldn’t stand the thought of returning to Boloco. Now? They’ve completely changed my thoughts about the brand, and because of their efforts, I will definitely give them a second chance.
Props to Boloco, and other brands who are doing the same thing.
