I know I’m late in the e-book game, but I have come to rely on my Kindle every day for the past month or two and couldn’t help putting a post together on my most recent obsession. For someone who was unsure if a Kindle was even the way to go, it has helped me to four wonderful things:

#1: Read MORE!

Yeah, I know, seems like a silly thing to be excited about. Growing up I read every book I could get my hands on – I devoured the Nancy Drew series in elementary school, passed the time with girly beach reads in middle school and finally moved into some of my favorite novels to this day in high school. I recently finished Shutter Island and The Help, both read on my Kindle and both books I would highly recommend. College, however, didn’t serve as the best time in my life to start a new book. With all the reading I had to do for class, the last thing I wanted to do was set my eyes on another line of text, even if it was for pleasure. That’s the main reason why I waited to get my Kindle until after I graduated because I knew it was only then that I could put it into good use. So, to get back to my first point, the Kindle has enabled me to read more books than I read at any other point in my life – a feat that I didn’t think could ever be achieved. The ability to buy a book and read it with a click of a button is SO handy, and if I’m waiting for the T with nothing to read? I pull my Kindle out of my purse and problem solved. It even recommends books for me based on my past purchases so I don’t have to search endlessly for a new book.

#2: Read three papers a day.

During my last semester of college I had to read The Boston Globe, Boston Herald, Daily Free Press and other online news sources every day and was tested weekly on the content. I was infuriated by this, not because I had to read the news like some, but because these are not my preferred news sources. I like to read The Boston Globe, The New York Times and the Wall Street Journal and before my Kindle I would do so online. But, this required me to be at my computer to read the online version because no college student can afford to have these papers delivered on a daily basis. So I would read the news occasionally throughout the day whenever I had a spare minute (rare) and computer access. Needless to say, I was never able to read all the articles I wanted to on any given day. Now, and for only $10 a month, I can get all three papers delivered wirelessly to my Kindle and ready for me when I wake up in the morning. I scroll through the Wall Street Journal at breakfast, multi-task with The New York Times while I’m getting ready and finish off with The Boston Globe on the T. Sounds like a pretty productive morning to me!

#3: Save money, and…

Yes, I know the current talk about raising e-book prices and/or some publishers no longer working with Amazon anymore, but I’ve never had a problem finding a book I want in the Kindle library and, let’s be honest, a couple dollars more on a Kindle e-book is STILL much cheaper than the hardcover version. And, trust me, I usually want a book the week it comes out which means I’m usually paying $25 for the hard cover book. And no, I’m not one to put my name on a wait list at the Boston Public Library. Usually for $10 dollars or less I can have my new book, and what’s even better, I can read a 20-30 page sample before I decide if I want to buy it or not.

#4: Have a lot of extra space.

Since I read an abundance of books throughout my childhood, my room at home is covered in books. Yes, they are neatly placed in the bookshelf but once that filled up I had to move to another book shelf. And once that filled up, I had to move to any empty spot on my dresser, in my closet etc… And last time I visited home, I even started to see some piles on the floor. In my Boston apartment, I had a small box filled with the few books I’ve bought in the past year before I received my Kindle (literally no more than 10 books – that’s how much I didn’t read during my college years) and I will never be struggling with a place to put my books ever again.

I was recently crafting a long (semi-rant) post about my Twitter frustrations, mainly consisting of my comments on Follow Friday (when will it end?) and spamming on Twitter. Thankfully, an event occurred earlier this week that caused me to change my tune and remind me exactly why I started my relationship with Twitter in the first place.

Boloco has become my meal of choice during the work days for a couple of reasons. 1) I can have a full lunch for under $5 and 2) It’s right around the corner from my office. Basically, there was no downside to this. Then, I was sitting at my desk happily munching on a Classic Burrito, when, alas, I found a chicken bone in my non-chicken meal. This, of course, caused me to throw out the rest of my lunch because if there’s a chicken bone in my food, who knows what else made it’s way in there!

I had already been on my Twitter page and I thought immediately (being the PR nerd that I am) – let’s see if Boloco is on top of their social media! I tweeted about my lunch time issue and immediately, the CEO (@Boloco) tweeted back with an apology and offering my money back. He also contacted the manager of Boloco location and asked them to be more careful. There was nothing they could have done to impress me more and they passed my little social media test with flying colors.

THIS is what Twitter is great for. It’s not a place to talk about your date last night, what you’re eating for dinner, or the other mundane activities that, let’s face it, NO ONE has any interest in reading. But companies and brands need to grab hold of the ever evolving world that is Twitter and other social media efforts because this is where everything is moving. It’s no longer solely about monitoring what the media is saying about your brand, it’s about each and every person.

If Boloco hadn’t responded during my test, I would’ve been thoroughly disappointed with them. After the chicken bone incident, I couldn’t stand the thought of returning to Boloco. Now? They’ve completely changed my thoughts about the brand, and because of their efforts, I will definitely give them a second chance.

Props to Boloco, and other brands who are doing the same thing.